It's Pure Natural Hair Dye - Indigo Black
It's Pure is a 100% pure, fairly traded organic Indigo Black herbal hair dye, made in the UK. A non-invasive plant colour that gently coats the hair shaft to naturally darken brown hair towards black, add glossy natural colour and increased volume.
Free from synthetic chemicals, PPD and ammonia.
Key benefits:
- Gives glossy, natural-looking colour and increased volume (maximise leave-in time for deeper shade)
- Conditions and strengthens hair, leaving a healthy shine
- 100% certified organic indigo, fairly traded and chemical-free
Perfect for darkening brown hair. Not suitable for light grey or light blonde hair unless it is mixed with a red based colour.
100g
£12.95Price

















