It's Pure Natural Hair Dye - Very Dark Brown
It's Pure is a 100% pure, fairly traded organic Very Dark Brown herbal hair dye, made in the UK. A non-invasive plant colour that gently coats the hair shaft to naturally darken brown hair towards black, add glossy natural colour and increased volume.
Free from synthetic chemicals, PPD and ammonia.
Key benefits:
- Gives glossy, natural-looking colour and increased volume (maximise leave-in time for deeper shade)
- Conditions and strengthens hair, leaving a healthy shine
- 100% certified organic indigo, fairly traded and chemical-free
Volumising, strengthening and revitalising. This dye leaves hair in luscious healthy-looking condition, thanks to the power of Ayurvedic herbs.
100g
£12.95Price

















